Red Velvet’s Irene‘s once again proves her global power! 👑
On Vogue Business Editor’s Instagram Story last May 24, 2021, shared the influence of K-pop on marketing in the fashion world showing Earned Media Value (EMV) of K-pop Idols’ partnered posts with the biggest fashion brands.
Data collected as of May 21, 2021 showed an impressive total of $1.98M EMV for Prada x Irene partnered posts. Prada x Irene posts recorded 65M impressions for 5 posts only.
Irene has been appointed as ambassador for Italian luxury brand Prada last September, 2020.