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Prada x Irene partnered posts, record $1.98M Earned Media Value (EMV) as of May, 2021

Red Velvet’s Irene‘s once again proves her global power! 👑

On Vogue Business Editor’s Instagram Story last May 24, 2021, shared the influence of K-pop on marketing in the fashion world showing Earned Media Value (EMV) of K-pop Idols’ partnered posts with the biggest fashion brands.


Data collected as of May 21, 2021 showed an impressive total of $1.98M EMV for Prada x Irene partnered posts. Prada x Irene posts recorded 65M impressions for 5 posts only.


Irene has been appointed as ambassador for Italian luxury brand Prada last September, 2020.


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