Prada Announces Red Velvet Irene and EXO Chanyeol As Their New Brand Ambassadors
Prada has announced that Red Velvet's Irene and EXO's Chanyeol, both from SM Entertainment, are their new brand ambassadors. Alongside the reveal, they unveiled a sensuous fashion film and shots from a photoshoot of them dressed in the Prada 2020 F/W Collection, which can be found in Vogue Korea.
In the pictorial, Irene was seen rocking pieces from the brand's Autumn/Winter 2020 Women's Collection. Centered around the concept "Surreal Glamour," they dressed Irene in fresh outfits that highlight women's toughness and intrinsic charm. The collection represents a women's strength and the authority behind a feminine identity. Through her clothing, she was able to express various and complex sides of being a woman.
Fans had suspected that Irene would become Prada's new brand ambassador for a while now. Back in December 2019, she was invited and had attended the Prada Dreamscape pop-up store in Seoul. She was also seen posting photos of herself wearing Prada on her Instagram and tagging the brand, which South Korean celebrities usually do when promoting a brand. Fellow Red Velvet member Joy is often seen doing the same for Dior.
In March 2019, Irene made her Paris Fashion Week debut, attending a show for Miu Miu, a subsidiary label under Prada. Alongside this, she starred in the brand's "Girl in Miu Miu" campaign.