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Nomin Solanki
Nomin Solanki

What Is Technical SEO and Why Does It Matter?

Technical SEO refers to the process of optimizing a website's technical aspects in order to improve its search engine rankings. Unlike content-focused SEO, which emphasizes keywords and quality content, technical SEO ensures that a site is built in a way that is readable, functional, and accessible to search engines. This includes elements like website speed, mobile-friendliness, site architecture, and secure connections (HTTPS). Technical SEO is crucial because it lays the foundation for a website's overall visibility on search engines. Without addressing these technical elements, even the best content can struggle to rank well. Search engines prioritize user experience, and technical SEO tackles issues that directly impact how easily a site can be accessed and utilized by visitors. A well-optimized site not only improves rankings but also ensures better engagement and retention for users.

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